A passion for business performance has driven Julian’s decades-long, evidence-based exploration of human behaviour, emerging technology, and information science. His insights are often surprising, and are shared in a provocative, engaging style in print and in person. Julian has delivered inspiring and informative keynotes, created and delivered many track sessions, and advised senior managers and executives from many industries.
As the Head of Research and Innovation for IIBA, Julian led a global team of volunteer researchers in the creation of a scientifically testable theory of business performance. As a member of the Core Team developing the next version of A Guide to the Business Analysis Body of Knowledge (BABOK® Guide) for IIBA, he drove the collaborative development of the Business Analysis Core Concept Model — a work that is so fundamental to the profession that it is the foundation for the new definition of the profession.
In March 2014 Julian Sammy and Kathleen Barret co-founded MicroMarketplace, to get on-demand expert advice to managers, one hour at a time.