Presenter: Julian Sammy Format: Keynote, Track Session
Project Managers ask ‘When?’ This is a question of costs and resources. Business Analysts ask ‘Why?’ This is a question of purpose and intent. In this interactive session we use an experiential approach to explore a central challenge faced by business analysts: that our role exists to question the motives of our stakeholders. You will gain a visceral – and occasionally uncomfortable – insight into the threatening and aggressive aspects of the dangerous question. You will also discover approaches to using ‘Why’ judiciously and successfully. You will not leave with a new skill or technique. You will find a new perspective that improves your ability to use all your skills and techniques.
This session is 'advanced' because it is carefully structured to resonate with a worldview and mindset that is common to those who self-select the practice of business analysis. This includes practitioners focused on business rules, business process, business capabilities, business architecture, and business analysis. People who have self-selected disciplines focused on other questions may feel like a fish out of water - and may learn something important about the intrinsic motivations of business analysts.
- Learn the meaning of ‘why’ (you might be surprised).
- Experience the psychological and cognitive implications of ‘why’.
- Consider ‘why’ in the context of the BABOK® Guide.
- Recognize when ‘why’ is the wrong question to ask.
- Discover several surprising careers that are role-models for effective business analysis